The Dutch brand Unrecorded opened their second store in the centre of Amsterdam. The store is located on the Utrechtsestraat 27 and is approximately 100 square meter divided over the ground floor and basement. In 2017, Unrecorded opened their first store in Amsterdam. The brand is known for creating sustainable and high-quality basics. Due to their ‘direct-to-consumer’ business model Unrecorded creates quality clothes for half the price of brands with comparable quality.